Numbers, research, news
Golden night for Leo Burnett Greater China; Two Cannes Gold Lions
Cooking up award-winning creative: A how-to
15
Feb 2012
Feb 2012
Leo Burnett Greater China has named Donald Chan its Group Chief Executive Officer for China.
Mr Chan will be responsible for business development and overseeing creative output in the most important region for global growth.
Mr Chan began his career with Leo Burnett Greater China in Hong Kong in 1995, rising to become National Managing Director for China, based in Shanghai.
In 2006, Mr Chan was one of the Chinese Advertising Association’s Advertising People of the Year.
In 2007, Mr Chan joined Nasdaq-listed Shanda Interactive Entertainment Ltd. as Senior Vice-President overseeing the company’s in-game advertising business.
He returns to Leo Burnett from the WPP Group subsidiary J. Walter Thompson. He has led their China operation since June 2010.
PRESS RELEASE Leo Burnett unveils new leader for mainland China
23
Dec 2011
Dec 2011
SHANGHAI, December 23, 2011 – Leo Burnett Shanghai has revisited its hugely successful First Coke of the Year campaign for Chinese New Year 2012, with the new promotion featuring glimpses from athlete Liu Xiang’s childhood.
The campaign features three outdoor advertisements, two with Liu.
A translation of the headline reads: “Enjoy reconnecting and a Happy New Year, with Coca-Cola”. Three individual messages are written on the Coca-Cola bottles in each execution.
The English-language translations are (from top to lowest): “Coca-Cola; I am proud of you.”
“Coca-Cola; Always supporting you.”
“Coca-Cola; Long time, no see.”
Click here to download the press release and continue reading.
9
Oct 2011
Oct 2011
LEO Burnett Taiwan has announced a new senior hire to boost its creative team, naming Dino Jalandoni as executive creative director.
Jalandoni joins Taiwan’s leading agency after a storied career in the Philippines, working across disciplines and on some of the biggest accounts in the market.
It is Jalandoni’s second stint as a Burnetter. He was the agency’s creative head in Manila between 1997 and 2007, working on accounts that included McDonald’s and Procter & Gamble.
Jalandoni re-joins Leo Burnett with a brief to handle the creative for brands including McDonald’s and Heineken. He will lead a team capable of working across all media, where digital is at the heart of the campaign.
4
Oct 2011
Oct 2011
HONG KONG, October 4, 2011 – Leo Burnett Hong Kong has launched a new campaign to celebrate the opening of TaiKoo Hui in Guangzhou, Swire Properties’ flagship development in mainland China. The campaign includes three, 15-second TVCs: Shopping, Social Hub and Dining.
Click here to download a PDF of the press release
26
Sep 2011
Sep 2011
ASIA’S biggest advertising festival has been run and won in Singapore – with Leo Burnett the only 4As agency in Hong Kong to bring home an award.
The agency won a Silver Spike in the Mobile category for the UA Cinemas “U-late Hotline” campaign and two Bronze Spikes for the “Parallel Consequences” campaign for Greenpeace – a Gold Lion winner at Cannes this year and winner of a print Kam Fan at last year’s Kam Fan awards.
Leo Burnett Shanghai won a rare Gold Spike in Design for its Yang Ai (Despair Whirlpool) live event. A second live event for Yang Ai called Dark Corner won a Bronze Spike in the Design category.
The Shanghai agency was again one of the best-performed creative agencies across mainland China.
This year, Yang Ai has also won a Gold Lion at Cannes for design and a prestigious Bronze Clio in New York.
Leo Burnett Hong Kong creative Wilson Ang (right) accepted Shanghai’s award on the night.
This year, Spikes Asia celebrated 25 years of honouring creative excellence in advertising communications across the Asia-Pacific region.
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